About Us

by Adele is a beautiful, boutique women's shoe, clothing & accessory store in the country town of Strathfieldsaye, Bendigo, Victoria.

We work hard to make our store a destination, meaning if you are not nearby, it's certainly worth the trip! Our unique collection is regularly curated by Adele, a fashion lover herself.

With a wide range of fun, colourful and sometimes quirky items, we are sure you'll enjoy a wonderful shopping experience.

We look forward to your visit sometime soon!

Our Story

Adele’s Shoe Gallery (now by Adele) opened in September 2009 in Kerang, Victoria. In 2015, the Kerang store closed to consolidate our presence in Strathfieldsaye and Lyttleton Terrace, Bendigo; and the mobile shoe store called Clarice.

In 2020, responding to the effects of the Coronavirus and changing retail environment, we closed our Lyttleton Tce store and rebranded to by Adele.  

The brand by Adele better captures the select collection of boutique clothing, footwear and accessories we offer.

As a shoe and clothing devotee herself, Adele works hard to source quality, distinctive shoes and clothing for her customers. 

Our Mission 

At by Adele, we believe that our customers' needs are of the utmost importance.

We are committed to meeting those needs, making sure your visit is an enjoyable and memorable one.